ANH LE

Luxury Dry Cleaning Company

I was brought on to this start-up as Creative Director and Strategist. I was tasked with diving deep into the competitive landscape, determining customer segments and creative direction for the FW21 Lifestyle Shoot.

Concepting and Moodboard Creation

Creative Direction: Photo & Video

Wardrobe Selection & Styling

On set Art Direction

Casting

Pre & Post Production

Model