I am a multidisciplinary creative and product strategist with over 7 years of experience spanning apparel creation, art direction, marketing, and storytelling. My work sits at the intersection of creativity and commerce, where product design, visual narrative, and cultural insight converge to shape meaningful consumer connections.

With a background that bridges fashion and sport, I specialize in translating ideas into tangible product experiences, managing the full creative process from concept and material research to sampling, production, and visual execution. Whether directing an apparel shoot or guiding product development, I approach each phase with the same goal: to create work that feels intentional, cohesive, and emotionally resonant.

My art direction practice strengthens my product lens, allowing me to visualize how garments live beyond the sketch, through campaigns, styling, and storytelling that bring the design vision to life. Paired with a deep understanding of the apparel lifecycle, I bring both aesthetic intuition and strategic clarity to every project I touch.

At my core, I’m driven by the process of building ideas into form, creating apparel and stories that not only look beautiful but move culture forward.